Market Research#

Prompt#
Analyze the audio with the following components:
1. Speaker identification and roles: Identify the speakers and their roles.
2. Preference identification: Summarize the participant's primary preference.
3. Quote extraction: Extract key quotes with timestamps where the participants explain their preferences.
4. Reasons for preference: Summarize the reasons they give for their preference over other solutions.
5. Sentiment analysis: Provide a sentiment analysis of the participant's tone during the interview.
6. Timestamp extraction: Identify timestamp ranges for key questions asked by the interviewer regarding the participant's preferences.

Speaker Identification and Roles

Interviewer: The person conducting the interview, asking questions to understand Audrey’s preferences.
Audrey: The participant, sharing her experiences and preferences regarding oat milk.

Preference Identification

Audrey’s primary preference is oat milk over other types of plant-based and dairy milk due to its flavor, consistency, and suitability for her dietary needs.

Quote Extraction

Audrey: [00:18-00:20] “If I have to, but oat milk is my preference.”
Audrey: [00:37-00:41] “Well, I have to have non-dairy milk because I have a dairy allergy.”
Audrey: [00:56-01:09] “I used to work at a coffee shop, so making coffee-based drinks with dairy products you know like oat milk seemed to be the closest to trying to replicate the foam in a cappuccino or the thickness and richness of milk in a latte.”
Audrey: [02:26-02:58] “Well, I feel better when I consume that versus dairy products. And my partner also has a dairy allergy, but far I would say I’m more lactose intolerant is probably the best way to describe it, but my partner has a pretty serious dairy allergy. And so for him, it is actually quite harmful to his health to consume dairy. So the safety and his long-term well-being benefits from consuming oat milk products.”

Reasons for Preference

Health Reasons: Audrey has a dairy allergy, and oat milk is a safe alternative that doesn’t cause gastrointestinal issues.
Flavor and Consistency: Oat milk closely resembles the taste and texture of dairy milk, making it versatile for various uses like coffee and cooking.
Versatility in Cooking: It allows Audrey to cook a variety of dishes without altering the intended flavors.
Partner’s Health: Audrey’s partner also has dietary restrictions, and oat milk is a safe option for him.

Sentiment Analysis

Audrey’s tone throughout the interview is positive and enthusiastic, especially when discussing the benefits of oat milk and its impact on her and her partner’s health. She expresses satisfaction and contentment with oat milk, highlighting its importance in her daily life.

Timestamp Extraction

Key Questions by Interviewer:

  • [00:12-00:16] “And do you usually consume any other type of plant-based milk?”

  • [00:27-00:30] “So what makes you choose oat milk?”

  • [03:09-03:19] “So you choose oat milk because you have allergy of dairy product. And what is the benefit of choosing oat milk, consider that you are allergic of dairy?”

  • [04:29-04:36] “And how important for you is not missing work?”

  • [07:19-07:26] “So the other attribute you said was texture? So you said flavor. Can you explain flavor a little bit better?”

  • [13:02-13:09] “So, the texture, what is the right texture you expect from an oat milk?”

These components provide a comprehensive analysis of the audio, focusing on Audrey’s preferences and the reasons behind them.